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Launch, Film & Photo for Startups

A launch people notice: campaign, film, photos and event around the moment your startup or product goes to market.

Updated: September 2026

The agencies in our analysis plan internal and external launches, produce films and photos and stage brands live. A fixed date is decisive – everything is planned around it.

Questionnaire: Launch, film & photo

The more precisely you answer, the more precise the quote – without follow-up calls. Required questions are marked.

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What's included

Launch campaign

€8,000 – €40,000

Concept, message and measures for the launch across all channels – with a timeline.

Image film / brand film

€8,000 – €24,000

A film about your startup: concept, shoot, edit, music. For website, social media, fairs and investors.

Explainer / motion video

€4,800 – €12,800

A short animated video that explains your product in 60–120 seconds.

Photo shoot (team, product, portraits)

€2,400 – €8,000

Professional photos of team, product and everyday work in your image style.

Launch event

€4,800 – €24,000

Concept and delivery of a launch event for customers, partners, press or investors.

Internal launch (employees)

€1,600 – €6,400

Bring the brand inside first: inform and inspire employees before the launch goes public.

Guide price: Guide value for agencies and studios, excl. VAT, printing, production and third-party costs.

How it works

Launch plan

Date, markets, goals, budget.

Creation

Campaign, script, shot list.

Production

Shoot, photos, ads.

Launch

Roll-out, event, evaluation.

Duration: Launch campaign with film: usually start 6–12 weeks before the launch date.

Frequently asked questions

What does an image film cost?
Market guide values: simple productions from a few thousand euros, professional films with concept and 1–2 shooting days usually in the mid five-figure range.
Is the media budget included?
No, we ask for the budget for ads and distribution separately.
How long should a film be?
Often 15–60 seconds for social media, 1–2 minutes for website and fairs.

Questionnaire: Launch, film & photo

About 10 minutes. The more precise your answers, the more precise the proposal – and the fewer calls you need.

Take your time – you don't have to do it all at once.Your answers are saved automatically in this browser. Fill in the brief in two or three sessions: close the window, come back later – everything you entered is still there. To continue on another device, save your answers as a file.

1. Your startup

The basics every agency asks first.

Stage

Business model

Target markets

2. What you need

From strategy and logo to web portal, app and trade-fair booth.

What do you need? Tick everything that applies. Grouped the way branding agencies structure their services. Not sure where to start? Select the essential kit – you can add or remove items afterwards.

Nothing selected yet

★ = essential kit every startup needs

Launch, film & photo

Add more services

Brand strategy & positioning

Naming & corporate wording

Logo & corporate design

Business stationery

Website, web portal & e-commerce

App & product design (UX/UI)

Pitch deck & investors

Marketing, campaigns & editorial

Packaging design

Trade-fair booth, signage & space

PR & communications

Employer branding & culture

Ongoing support (per month)

3. Starting point

What exists already and where the brand should go.

Why now? The trigger for the project.

What already exists?

What must stay?

at least 20 characters

Interested in a digital competitor analysis?How your competitors show up online: website or shop, which pages and search terms (keywords) bring them the most traffic, social media (Instagram, Facebook, LinkedIn, TikTok), apps and ads. Many agencies do this together with SEO and online-marketing partners.

Brand characterMove the sliders – the middle means «no preference».

PlayfulSerious
ClassicModern
AffordablePremium
UnderstatedBold
Warm & humanTechnical & precise
4. Budget & timing

The two questions that decide whether an agency can help you.

Budget for this project Excl. VAT. A realistic range saves everyone time – agencies scale the scope to it.

Is the budget approved?

Payment models you are open to

Would you be willing to pay part of the fee in company shares (equity)?Some agencies work with startups partly in exchange for a stake – this can lower the cash amount. Whether it is possible is always up to the agency.

How fixed is the deadline?

5. Working together

So you are matched with agencies that work the way you do.

Who makes the final decision?

How do you want to choose an agency?We do not forward requests for unpaid creative pitches.

Location of the agency

Preferred agency size

Experience with agencies

Should the agency also take care of legal protection?Trademark search and registration for name and logo, design protection, domains and transfer of usage rights. Agencies usually coordinate this with an IP lawyer. Patents protect technical inventions and are a matter for a patent attorney, not a branding agency.

6. Contact

Who the agencies should talk to.

Preferred first contact

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