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Guides: Branding for startups
Honest numbers and clear instructions: what a logo, corporate design and website cost, how to find and protect a company name, how to structure a pitch deck – and when a rebrand makes sense.
How much does a logo cost? Startup prices compared
From free to more than 10,000: the range is huge. Here you can see what a logo costs with AI tools, freelancers and branding agencies – and what you pay for in each case.
Corporate design: what does it cost for a startup?
Logo, colours, fonts, imagery and rules: here you can see what each component of a corporate design costs and which package makes sense in which phase.
How much does a website cost for a startup?
Landing page, company website, shop or platform: here you can see which website makes sense in which phase, what it costs and which running costs come on top.
Trademark registration: costs in Switzerland, the EU, the UK and the USA
Protecting your name and logo: official fees of IGE, EUIPO, UKIPO and USPTO, the cost of international protection via WIPO – for word and logo marks – and how many classes a startup needs.
How to find a company name: 7 steps to a protectable name
A good name is distinctive, available, simple and works internationally. Here is how to find it – and how to check whether it is still free.
How to protect your company name and logo
Commercial register, trademark, copyright, design: which protection applies to what? Find out whether a word mark or logo mark makes more sense and how to secure both properly.
Pitch deck: structure, slides and template
Investors often decide within minutes. With this structure your pitch deck tells a clear story – from problem and solution to the ask.
Rebranding: when it pays off – and how to get it right
New name, new logo, new positioning? Find out when a rebrand makes sense, what it costs and how to switch without losing customers and rankings.