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Packaging Design for Startups

For consumer products the packaging is the brand – on the shelf, in the online shop and in the unboxing video.

Updated: September 2026

The agencies in our analysis work from design strategy and concept to artwork and implementation – and coordinate with manufacturers. Serious packaging is an investment: allink states that packaging projects usually cost a five-figure sum.

Questionnaire: Packaging design

The more precisely you answer, the more precise the quote – without follow-up calls. Required questions are marked.

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What's included

Packaging design (per product)

€4,000 – €12,800

Concept and design of the packaging for each product or flavour, incl. print files and dielines.

Labels & stickers

€1,300 – €4,000

Labels and stickers for bottles, jars, cans or pouches – incl. layout for mandatory information.

Shipping box & unboxing

€1,600 – €4,800

Shipping box and unboxing experience for e-commerce – from tissue paper to insert card.

Product photography & 3D packshots

€1,600 – €8,000

Product and food photography plus 3D packshots for shop, retail and advertising.

Guide price: Guide value for agencies and studios, excl. VAT, printing, production and third-party costs.

How it works

Strategy

Target group, shelf, price level, competition.

Concept

Design routes on mock-ups.

Artwork

Final artwork for all variants and sizes.

Production

Coordination with printer and manufacturer.

Duration: Single product: usually 6–10 weeks. Product line: 3–6 months, depending on the manufacturer.

Frequently asked questions

Does the agency manufacture the packaging?
No. The agency designs and supervises production; manufacturing is done by packaging makers and printers.
What has to be on the packaging?
Mandatory information depends on product and country. List your countries of sale in the questionnaire.
Why does packaging design cost more than a label?
Because concept, shape, material, printing process and all variants have to be planned together.

Questionnaire: Packaging design

About 10 minutes. The more precise your answers, the more precise the proposal – and the fewer calls you need.

Take your time – you don't have to do it all at once.Your answers are saved automatically in this browser. Fill in the brief in two or three sessions: close the window, come back later – everything you entered is still there. To continue on another device, save your answers as a file.

1. Your startup

The basics every agency asks first.

Stage

Business model

Target markets

2. What you need

From strategy and logo to web portal, app and trade-fair booth.

What do you need? Tick everything that applies. Grouped the way branding agencies structure their services. Not sure where to start? Select the essential kit – you can add or remove items afterwards.

Nothing selected yet

★ = essential kit every startup needs

Packaging design

Add more services

Brand strategy & positioning

Naming & corporate wording

Logo & corporate design

Business stationery

Website, web portal & e-commerce

App & product design (UX/UI)

Pitch deck & investors

Marketing, campaigns & editorial

Trade-fair booth, signage & space

Launch, film & photo

PR & communications

Employer branding & culture

Ongoing support (per month)

3. Starting point

What exists already and where the brand should go.

Why now? The trigger for the project.

What already exists?

What must stay?

at least 20 characters

Interested in a digital competitor analysis?How your competitors show up online: website or shop, which pages and search terms (keywords) bring them the most traffic, social media (Instagram, Facebook, LinkedIn, TikTok), apps and ads. Many agencies do this together with SEO and online-marketing partners.

Brand characterMove the sliders – the middle means «no preference».

PlayfulSerious
ClassicModern
AffordablePremium
UnderstatedBold
Warm & humanTechnical & precise
4. Budget & timing

The two questions that decide whether an agency can help you.

Budget for this project Excl. VAT. A realistic range saves everyone time – agencies scale the scope to it.

Is the budget approved?

Payment models you are open to

Would you be willing to pay part of the fee in company shares (equity)?Some agencies work with startups partly in exchange for a stake – this can lower the cash amount. Whether it is possible is always up to the agency.

How fixed is the deadline?

5. Working together

So you are matched with agencies that work the way you do.

Who makes the final decision?

How do you want to choose an agency?We do not forward requests for unpaid creative pitches.

Location of the agency

Preferred agency size

Experience with agencies

Should the agency also take care of legal protection?Trademark search and registration for name and logo, design protection, domains and transfer of usage rights. Agencies usually coordinate this with an IP lawyer. Patents protect technical inventions and are a matter for a patent attorney, not a branding agency.

6. Contact

Who the agencies should talk to.

Preferred first contact

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