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Ongoing Support: Design Retainer, Brand Help Desk, Social Media & PR

The real work starts after the launch: a fixed monthly budget keeps the brand consistent while your startup grows.

Updated: September 2026

MADE Identity calls it a «help desk», other agencies a retainer: a fixed contact person and reserved capacity for everything that comes up day to day – from a new presentation to a press release.

Questionnaire: Ongoing support (per month)

The more precisely you answer, the more precise the quote – without follow-up calls. Required questions are marked.

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What's included

Design retainer

€1,600 – €6,400 per month

Fixed design hours per month for new materials, campaigns and adjustments.

Brand help desk & rollout support

€800 – €3,200 per month

One point of contact for brand questions and support when rolling out to new channels, markets and products.

Social media management

€1,600 – €6,400 per month

Planning, design and publishing of your social media posts, including community management.

PR retainer (ongoing media relations)

€2,400 – €8,000 per month

Ongoing press work: finding stories, maintaining media contacts, placing news.

Guide price: Guide value for agencies and studios, excl. VAT, printing, production and third-party costs.

How it works

Define scope

Hours, tasks, minimum term.

Monthly planning

Priorities and deadlines.

Delivery

Ongoing jobs as planned.

Reporting

Monthly overview of hours and results.

Duration: Minimum terms of 3–12 months are common.

Frequently asked questions

What is a retainer?
A monthly fee for an agreed amount of work and reserved capacity.
Do unused hours expire?
Every agency handles this differently – clarify it in the proposal.
Can I start small?
Yes, many startups begin with a few hours a month and scale up later.

Questionnaire: Ongoing support (per month)

About 10 minutes. The more precise your answers, the more precise the proposal – and the fewer calls you need.

Take your time – you don't have to do it all at once.Your answers are saved automatically in this browser. Fill in the brief in two or three sessions: close the window, come back later – everything you entered is still there. To continue on another device, save your answers as a file.

1. Your startup

The basics every agency asks first.

Stage

Business model

Target markets

2. What you need

From strategy and logo to web portal, app and trade-fair booth.

What do you need? Tick everything that applies. Grouped the way branding agencies structure their services. Not sure where to start? Select the essential kit – you can add or remove items afterwards.

Nothing selected yet

★ = essential kit every startup needs

Ongoing support (per month)

Add more services

Brand strategy & positioning

Naming & corporate wording

Logo & corporate design

Business stationery

Website, web portal & e-commerce

App & product design (UX/UI)

Pitch deck & investors

Marketing, campaigns & editorial

Packaging design

Trade-fair booth, signage & space

Launch, film & photo

PR & communications

Employer branding & culture

3. Starting point

What exists already and where the brand should go.

Why now? The trigger for the project.

What already exists?

What must stay?

at least 20 characters

Interested in a digital competitor analysis?How your competitors show up online: website or shop, which pages and search terms (keywords) bring them the most traffic, social media (Instagram, Facebook, LinkedIn, TikTok), apps and ads. Many agencies do this together with SEO and online-marketing partners.

Brand characterMove the sliders – the middle means «no preference».

PlayfulSerious
ClassicModern
AffordablePremium
UnderstatedBold
Warm & humanTechnical & precise
4. Budget & timing

The two questions that decide whether an agency can help you.

Budget for this project Excl. VAT. A realistic range saves everyone time – agencies scale the scope to it.

Is the budget approved?

Payment models you are open to

Would you be willing to pay part of the fee in company shares (equity)?Some agencies work with startups partly in exchange for a stake – this can lower the cash amount. Whether it is possible is always up to the agency.

How fixed is the deadline?

5. Working together

So you are matched with agencies that work the way you do.

Who makes the final decision?

How do you want to choose an agency?We do not forward requests for unpaid creative pitches.

Location of the agency

Preferred agency size

Experience with agencies

Should the agency also take care of legal protection?Trademark search and registration for name and logo, design protection, domains and transfer of usage rights. Agencies usually coordinate this with an IP lawyer. Patents protect technical inventions and are a matter for a patent attorney, not a branding agency.

6. Contact

Who the agencies should talk to.

Preferred first contact

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