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Trade-Fair Booth, Signage & Spatial Design for Startups

The brand in physical space: at the trade fair, in the office, on the facade and on the company car.

Updated: September 2026

The agencies in our analysis design booths, exhibitions, signage, illuminated signs and entire spaces. With trade fairs, plan early: organisers have fixed deadlines, and construction is quoted separately.

Questionnaire: Trade-fair booth, signage & space

The more precisely you answer, the more precise the quote – without follow-up calls. Required questions are marked.

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What's included

Trade-fair booth design (concept & 3D)

€4,800 – €19,200

Concept and 3D visualisation of the booth: layout, eye-catchers, materials, light and technology.

Booth construction (build partner)

quoted separately

Construction by a booth-building partner – quoted separately; as a guide approx. €350–850 per m² plus floor rent from the organiser.

Roll-ups, banners & event materials

€500 – €2,400

Roll-ups, banners, flyers and other materials for fairs and events.

Signage, wayfinding & illuminated signs

€1,600 – €9,600

Signage, wayfinding systems and illuminated signs for office, shop or facade.

Spatial design / office branding

€4,800 – €19,200

Office and space design in the corporate design – for customers, applicants and the team.

Merchandise & workwear

€800 – €4,000

Merchandise and workwear people actually like to wear and use.

Vehicle branding

€800 – €3,200

Branding for company cars, vans or e-bikes.

Event design & live communication

€3,200 – €16,000

Concept and design of events, launch parties and live communication.

Guide price: Guide value for agencies and studios, excl. VAT, printing, production and third-party costs.

How it works

Briefing

Fair, date, space, goals at the booth.

Concept & 3D

Booth design with visualisation.

Tender

Build partner and production.

Build & fair

Support until opening.

Duration: Booth: start at least 8–12 weeks before the fair. Signage and space: 6–16 weeks.

Frequently asked questions

What does a trade-fair booth cost?
On top of design come construction (guide approx. €350–850 per m²) and floor rent from the organiser. A system booth is cheaper and reusable.
When do I need to start?
At least 3 months before the fair – organisers often require plans and registrations weeks in advance.
Is a reusable booth worth it?
Usually from 2–3 fairs a year. State in the questionnaire how often you exhibit.

Questionnaire: Trade-fair booth, signage & space

About 10 minutes. The more precise your answers, the more precise the proposal – and the fewer calls you need.

Take your time – you don't have to do it all at once.Your answers are saved automatically in this browser. Fill in the brief in two or three sessions: close the window, come back later – everything you entered is still there. To continue on another device, save your answers as a file.

1. Your startup

The basics every agency asks first.

Stage

Business model

Target markets

2. What you need

From strategy and logo to web portal, app and trade-fair booth.

What do you need? Tick everything that applies. Grouped the way branding agencies structure their services. Not sure where to start? Select the essential kit – you can add or remove items afterwards.

Nothing selected yet

★ = essential kit every startup needs

Trade-fair booth, signage & space

Add more services

Brand strategy & positioning

Naming & corporate wording

Logo & corporate design

Business stationery

Website, web portal & e-commerce

App & product design (UX/UI)

Pitch deck & investors

Marketing, campaigns & editorial

Packaging design

Launch, film & photo

PR & communications

Employer branding & culture

Ongoing support (per month)

3. Starting point

What exists already and where the brand should go.

Why now? The trigger for the project.

What already exists?

What must stay?

at least 20 characters

Interested in a digital competitor analysis?How your competitors show up online: website or shop, which pages and search terms (keywords) bring them the most traffic, social media (Instagram, Facebook, LinkedIn, TikTok), apps and ads. Many agencies do this together with SEO and online-marketing partners.

Brand characterMove the sliders – the middle means «no preference».

PlayfulSerious
ClassicModern
AffordablePremium
UnderstatedBold
Warm & humanTechnical & precise
4. Budget & timing

The two questions that decide whether an agency can help you.

Budget for this project Excl. VAT. A realistic range saves everyone time – agencies scale the scope to it.

Is the budget approved?

Payment models you are open to

Would you be willing to pay part of the fee in company shares (equity)?Some agencies work with startups partly in exchange for a stake – this can lower the cash amount. Whether it is possible is always up to the agency.

How fixed is the deadline?

5. Working together

So you are matched with agencies that work the way you do.

Who makes the final decision?

How do you want to choose an agency?We do not forward requests for unpaid creative pitches.

Location of the agency

Preferred agency size

Experience with agencies

Should the agency also take care of legal protection?Trademark search and registration for name and logo, design protection, domains and transfer of usage rights. Agencies usually coordinate this with an IP lawyer. Patents protect technical inventions and are a matter for a patent attorney, not a branding agency.

6. Contact

Who the agencies should talk to.

Preferred first contact

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