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Pitch Deck Design for Startups

Investors see hundreds of decks. Design will not save a weak story – but it makes a strong story clear and credible.

Updated: September 2026

A good pitch deck combines storyline, numbers and design. Agencies with investor-relations experience also help with the delivery and the communication around the round.

Questionnaire: Pitch deck & investors

The more precisely you answer, the more precise the quote – without follow-up calls. Required questions are marked.

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What's included

Pitch deck (storyline & design)

€3,200 – €12,800

Structure of the story (problem, solution, market, traction, team, ask) and design of every slide incl. charts.

One-pager / executive summary

€800 – €2,400

One page with the essentials for investors, sent in advance – as a PDF in your corporate design.

Editable deck master template

€1,300 – €4,000

Editable master template in PowerPoint, Keynote or Google Slides so you can keep the deck up to date yourself.

Pitch & presentation coaching

€1,600 – €4,800

Training for the delivery: practise the pitch, prepare investor questions, body language and timing.

Investor relations (funding round)

€3,200 – €12,800

Communication around the round: investor list, updates, data-room documents and the funding announcement.

Guide price: Guide value for agencies and studios, excl. VAT, printing, production and third-party costs.

How it works

Briefing

Numbers, story and date of the round.

Storyline

Structure and copy slide by slide.

Design

Layout, charts, template.

Coaching

Rehearsal pitch and polish.

Duration: Usually 2–4 weeks. Allow enough time before the first investor meetings.

Frequently asked questions

Do I need the content already?
No. State in the questionnaire whether storyline and numbers are ready or you need help with the story.
How many slides are usual?
Usually 10–15 slides for the first meeting, plus an appendix with details.
Will I get an editable file?
Yes – ask specifically for a master template in your tool.

Questionnaire: Pitch deck & investors

About 10 minutes. The more precise your answers, the more precise the proposal – and the fewer calls you need.

Take your time – you don't have to do it all at once.Your answers are saved automatically in this browser. Fill in the brief in two or three sessions: close the window, come back later – everything you entered is still there. To continue on another device, save your answers as a file.

1. Your startup

The basics every agency asks first.

Stage

Business model

Target markets

2. What you need

From strategy and logo to web portal, app and trade-fair booth.

What do you need? Tick everything that applies. Grouped the way branding agencies structure their services. Not sure where to start? Select the essential kit – you can add or remove items afterwards.

Nothing selected yet

★ = essential kit every startup needs

Pitch deck & investors

Add more services

Brand strategy & positioning

Naming & corporate wording

Logo & corporate design

Business stationery

Website, web portal & e-commerce

App & product design (UX/UI)

Marketing, campaigns & editorial

Packaging design

Trade-fair booth, signage & space

Launch, film & photo

PR & communications

Employer branding & culture

Ongoing support (per month)

3. Starting point

What exists already and where the brand should go.

Why now? The trigger for the project.

What already exists?

What must stay?

at least 20 characters

Interested in a digital competitor analysis?How your competitors show up online: website or shop, which pages and search terms (keywords) bring them the most traffic, social media (Instagram, Facebook, LinkedIn, TikTok), apps and ads. Many agencies do this together with SEO and online-marketing partners.

Brand characterMove the sliders – the middle means «no preference».

PlayfulSerious
ClassicModern
AffordablePremium
UnderstatedBold
Warm & humanTechnical & precise
4. Budget & timing

The two questions that decide whether an agency can help you.

Budget for this project Excl. VAT. A realistic range saves everyone time – agencies scale the scope to it.

Is the budget approved?

Payment models you are open to

Would you be willing to pay part of the fee in company shares (equity)?Some agencies work with startups partly in exchange for a stake – this can lower the cash amount. Whether it is possible is always up to the agency.

How fixed is the deadline?

5. Working together

So you are matched with agencies that work the way you do.

Who makes the final decision?

How do you want to choose an agency?We do not forward requests for unpaid creative pitches.

Location of the agency

Preferred agency size

Experience with agencies

Should the agency also take care of legal protection?Trademark search and registration for name and logo, design protection, domains and transfer of usage rights. Agencies usually coordinate this with an IP lawyer. Patents protect technical inventions and are a matter for a patent attorney, not a branding agency.

6. Contact

Who the agencies should talk to.

Preferred first contact

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