Skip to content
ENDEFRESIT
Start brief

Home › Website, web portal & e-commerce

Website, Web Portal & E-Commerce for Startups

From a landing page to a web portal with customer login – designed, built and set up to turn visitors into customers.

Updated: September 2026

For startups the website is often sales room, investor business card and careers page at once. The agencies in our analysis cover the whole chain: digital strategy, web design, copy, development, e-commerce and hosting.

Questionnaire: Website, web portal & e-commerce

The more precisely you answer, the more precise the quote – without follow-up calls. Required questions are marked.

Start your brief →

What's included

Domain & email addresses

€200 – €600

Register or transfer the domain and set up email addresses on your own domain (e.g. info@, firstname@) – incl. DNS and deliverability.

Landing page

€2,400 – €8,000

One page with one clear goal: sign-up, waitlist, demo booking or contact. Ideal for a launch or to test an offer.

Company website (5–10 pages)

€6,400 – €19,200

The classic company website with home, services or product, about, contact and legal pages – with a CMS you can maintain yourself.

Large corporate website (10+ pages, custom)

€24,000 – €56,000

Larger websites with many pages, languages, a blog or knowledge section, custom design and integration with your systems.

Web portal / platform with login

€24,000 – €96,000

Web portals and platforms with login, customer area, dashboards, roles and APIs – often the core of a digital product.

E-commerce / online shop (Shopify to custom)

€8,000 – €48,000

Online shops from Shopify to fully custom: product data, payment, shipping, legal texts, connection to inventory and accounting.

Legal notice, privacy page & favicon

€400 – €1,300

Legal notice and privacy page integrated (texts from you, your legal advisor or a generator) plus a favicon for browser and phone.

Google Business Profile

€200 – €600

Set-up and design of your Google Business Profile with logo, images, opening hours and categories.

SEO basics

€1,300 – €4,000

Technical and content SEO basics: page titles, descriptions, structure, load time, sitemap, Search Console.

Digital strategy & service design

€3,200 – €16,000

Digital strategy and service design: which channels and journeys are needed so customers find, understand and use your offer easily.

AI integration (e.g. chatbot)

€3,200 – €16,000

AI integration, e.g. a chatbot for customer questions or smart search – aligned with brand and data protection.

Guide price: Guide value for agencies and studios, excl. VAT, printing, production and third-party costs.

How it works

Concept

Goals, site structure (sitemap) and functions.

Design

Desktop and mobile design, usually as a clickable draft.

Development

Build in the CMS, content, testing on all devices.

Launch & care

Go-live, training, hosting and maintenance.

Duration: Landing page: 2–4 weeks. Company website: 6–12 weeks. Web portal or custom shop: 3–6 months.

Frequently asked questions

Which CMS is right?
It depends on size, functions and team. Webflow and Framer suit marketing websites, WordPress lots of content, Shopify shops. State your preference – or «no preference».
Who writes the copy?
Either you supply it or the agency writes it. That changes price and timeline noticeably – which is why the questionnaire asks.
What does a startup website cost?
A professional landing page sits in the low, a company website in the mid four- to five-figure range; portals and custom shops well above. The price box in the questionnaire shows a guide value.

Questionnaire: Website, web portal & e-commerce

About 10 minutes. The more precise your answers, the more precise the proposal – and the fewer calls you need.

Take your time – you don't have to do it all at once.Your answers are saved automatically in this browser. Fill in the brief in two or three sessions: close the window, come back later – everything you entered is still there. To continue on another device, save your answers as a file.

1. Your startup

The basics every agency asks first.

Stage

Business model

Target markets

2. What you need

From strategy and logo to web portal, app and trade-fair booth.

What do you need? Tick everything that applies. Grouped the way branding agencies structure their services. Not sure where to start? Select the essential kit – you can add or remove items afterwards.

Nothing selected yet

★ = essential kit every startup needs

Website, web portal & e-commerce

Add more services

Brand strategy & positioning

Naming & corporate wording

Logo & corporate design

Business stationery

App & product design (UX/UI)

Pitch deck & investors

Marketing, campaigns & editorial

Packaging design

Trade-fair booth, signage & space

Launch, film & photo

PR & communications

Employer branding & culture

Ongoing support (per month)

3. Starting point

What exists already and where the brand should go.

Why now? The trigger for the project.

What already exists?

What must stay?

at least 20 characters

Interested in a digital competitor analysis?How your competitors show up online: website or shop, which pages and search terms (keywords) bring them the most traffic, social media (Instagram, Facebook, LinkedIn, TikTok), apps and ads. Many agencies do this together with SEO and online-marketing partners.

Brand characterMove the sliders – the middle means «no preference».

PlayfulSerious
ClassicModern
AffordablePremium
UnderstatedBold
Warm & humanTechnical & precise
4. Budget & timing

The two questions that decide whether an agency can help you.

Budget for this project Excl. VAT. A realistic range saves everyone time – agencies scale the scope to it.

Is the budget approved?

Payment models you are open to

Would you be willing to pay part of the fee in company shares (equity)?Some agencies work with startups partly in exchange for a stake – this can lower the cash amount. Whether it is possible is always up to the agency.

How fixed is the deadline?

5. Working together

So you are matched with agencies that work the way you do.

Who makes the final decision?

How do you want to choose an agency?We do not forward requests for unpaid creative pitches.

Location of the agency

Preferred agency size

Experience with agencies

Should the agency also take care of legal protection?Trademark search and registration for name and logo, design protection, domains and transfer of usage rights. Agencies usually coordinate this with an IP lawyer. Patents protect technical inventions and are a matter for a patent attorney, not a branding agency.

6. Contact

Who the agencies should talk to.

Preferred first contact

Your answers are saved in this browser until you send the brief.