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What does a branding agency do?
From brand strategy and naming to logo, website, app, pitch deck and trade-fair booth: all services explained – with the deliverables you get and the information the agency needs from you.
Updated: September 2026
A branding agency shapes how a company is perceived: what it stands for, what it is called, how it looks and sounds – and how all of that shows up on every touchpoint, from the app icon to the trade-fair booth. For a startup, the brand often has to do three jobs at once: win customers, convince investors and attract the first employees.
Not every agency offers everything. Some studios focus on strategy and identity, others also build websites, web portals and apps, a few also design booths and packaging. That is why it pays to know exactly which services you need before you contact agencies.
The 14 service areas of a branding agency
Brand strategy & positioning
The foundation of every brand: what your startup stands for, for whom – and why people should choose you over the competition.
Includes
- Positioning & value proposition
- Identity workshop with the founding team
- Brand audit / brand check of the existing brand
- Market, competitor & customer research (early adopters)
- Purpose, vision, mission & values
- Personas & customer journey
- Brand story & storytelling
- Brand architecture & product brands
- Business plan & business model
- Brand measurement & KPIs
- Change & transformation (growth, pivot, M&A, exit)
- Destination & lifestyle branding
Naming & corporate wording
A name that is easy to remember, pronounce, protect and register as a domain – and a language that makes your brand recognisable.
Includes
- Naming (company or product name)
- Tagline / claim
- Trademark, domain & social handle check
- Linguistic check for target markets
- Tone of voice & corporate wording
- Messaging framework / key messages
- Website & product copy
Logo & corporate design
Everything people see of your brand: from the logo, colours and fonts to the rules for using them.
Includes
- Logo incl. variants (horizontal, stacked, icon, one colour)
- Colours & typography
- Mini style guide (1–2 pages)
- Visual system & brand universe (key visual)
- CI manual / brand guidelines
- Image style & art direction
- Icons & illustrations
- Logo animation & motion design
- Brand hub (online brand portal)
Business stationery
The things every customer gets their hands on – designed consistently and with all legally required company details.
Includes
- Business cards
- Letterhead / letter template
- Email signature with legal details
- Quote & invoice templates
- Presentation & document templates
- Office tools (envelopes, stamp, badges)
Website, web portal & e-commerce
From a landing page to a web portal with customer login – designed, built and set up to turn visitors into customers.
Includes
- Domain & email addresses
- Landing page
- Company website (5–10 pages)
- Large corporate website (10+ pages, custom)
- Web portal / platform with login
- E-commerce / online shop (Shopify to custom)
- Legal notice, privacy page & favicon
- Google Business Profile
- SEO basics
- Digital strategy & service design
- AI integration (e.g. chatbot)
App & product design (UX/UI)
Brand and product must feel like one: the app is often the touchpoint your customers see most.
Includes
- App icon
- UX research & user tests
- UX/UI design (iOS, Android, web app)
- Clickable prototype (MVP, investors)
- Design system / component library
Pitch deck & investors
Investors see hundreds of decks. Design will not save a weak story – but it makes a strong story clear and credible.
Includes
- Pitch deck (storyline & design)
- One-pager / executive summary
- Editable deck master template
- Pitch & presentation coaching
- Investor relations (funding round)
Marketing, campaigns & editorial
The brand in everyday use: campaigns, content and templates that make your startup visible – and let your team keep going on its own.
Includes
- Social media profile & cover images
- Social media assets & templates
- Marketing & content strategy
- Campaign & ad creatives
- SEA / Google Ads & performance
- Content marketing & SEO
- Newsletter & marketing automation
- Flyer, brochure & posters
- Editorial design (magazine, annual report)
- Direct & dialogue marketing
Packaging design
For consumer products the packaging is the brand – on the shelf, in the online shop and in the unboxing video.
Includes
- Packaging design (per product)
- Labels & stickers
- Shipping box & unboxing
- Product photography & 3D packshots
Trade-fair booth, signage & space
The brand in physical space: at the trade fair, in the office, on the facade and on the company car.
Includes
- Trade-fair booth design (concept & 3D)
- Booth construction (build partner)
- Roll-ups, banners & event materials
- Signage, wayfinding & illuminated signs
- Spatial design / office branding
- Merchandise & workwear
- Vehicle branding
- Event design & live communication
Launch, film & photo
A launch people notice: campaign, film, photos and event around the moment your startup or product goes to market.
Includes
- Launch campaign
- Image film / brand film
- Explainer / motion video
- Photo shoot (team, product, portraits)
- Launch event
- Internal launch (employees)
PR & communications
The right media, the right message, the right moment – from the funding announcement to crisis communication.
Includes
- Media relations & press kit
- Corporate communications
- Media & presentation training
- Stakeholder & reputation management
- Crisis communication (incl. cyber crisis)
- Public affairs & litigation PR
- Sector communication (health, fintech, proptech, tech)
Employer branding & culture
Hiring is often the bottleneck of a growing startup – the brand has to convince future employees, too.
Includes
- Employer value proposition (EVP)
- Careers page & job ads
- Internal & behavioural branding
- Corporate culture & leadership engagement
- Onboarding materials
- Organisational development
Ongoing support (per month)
The real work starts after the launch: a fixed monthly budget keeps the brand consistent while your startup grows.
Includes
- Design retainer
- Brand help desk & rollout support
- Social media management
- PR retainer (ongoing media relations)
How a branding project runs
Briefing
Goals, scope, budget and deadline are agreed.
Discovery
Workshops, interviews and research.
Strategy
Positioning and brand platform.
Concept & design
Name, identity and first applications in 2–3 directions.
Refinement
One direction is developed and tested on real touchpoints.
Rollout
Guidelines, templates, website, app, booth …
Duration depends heavily on scope: a logo refresh can take a few weeks, a full brand with naming, website and app several months.
What agencies need to know before they can quote
- Stage, industry and business model
- Target customers and markets
- Exactly which services and deliverables
- What already exists and what must stay
- Budget range and whether it is approved
- Start date and deadline – and why
- Who decides and how many people are involved
- How you want to choose the agency
Our brief asks exactly these questions – and for each service only the details that matter for the quote.
How to choose the right agency
- Look for work in your industry or stage – not just beautiful portfolios.
- Ask who will actually work on your project.
- Compare proposals on scope and process, not only on price.
- Avoid unpaid pitches: good agencies invest time in understanding you, not in free designs.
- Clarify rights of use: logo and designs should belong fully to you after payment.
A proposal, not questionnaires
Describe your project once – we forward it to the ideal agency.