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Marketing, Campaigns & Editorial Design for Startups

The brand in everyday use: campaigns, content and templates that make your startup visible – and let your team keep going on its own.

Updated: September 2026

The agencies in our analysis range from campaigns and performance marketing to magazines and annual reports. For startups what counts is clear goals, measurable channels and templates the team actually uses.

Questionnaire: Marketing, campaigns & editorial

The more precisely you answer, the more precise the quote – without follow-up calls. Required questions are marked.

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What's included

Social media profile & cover images

€300 – €800

Profile and cover images for LinkedIn, Instagram and co. in the corporate design – the first impression on social media.

Social media assets & templates

€1,300 – €4,000

Templates for posts, stories and carousels your team can fill without a designer.

Marketing & content strategy

€3,200 – €9,600

Which audiences, channels, content and budgets – set out in a strategy with an editorial plan.

Campaign & ad creatives

€4,800 – €24,000

Campaign idea and ad creatives for online, social and print – with variants for different formats.

SEA / Google Ads & performance

€1,300 – €4,000

Set-up of Google Ads and other online ads, tracking and reporting.

Content marketing & SEO

€1,600 – €6,400

Content that gets found: blog articles, guides, landing pages – planned around search terms.

Newsletter & marketing automation

€1,300 – €8,000

Newsletter template and automated flows, e.g. welcome emails or lead nurturing.

Flyer, brochure & posters

€800 – €4,800

Flyers, brochures and posters – designed and print-ready.

Editorial design (magazine, annual report)

€6,400 – €32,000

Magazines, customer publications and annual reports: concept, art direction, layout and production.

Direct & dialogue marketing

€1,600 – €8,000

Direct marketing by post or email to selected target customers – with concept and design.

Guide price: Guide value for agencies and studios, excl. VAT, printing, production and third-party costs.

How it works

Goals & audiences

What should be achieved, and with whom?

Concept

Message, channels, measures.

Production

Ads, content, templates.

Evaluation

Measure, learn, optimise.

Duration: Social media templates: 1–3 weeks. Campaign: 4–10 weeks. Magazine or annual report: 2–4 months.

Frequently asked questions

Is the media budget included in the guide price?
No. The guide price covers the agency's work. We ask for the ad budget separately.
Can my team use the templates itself?
Yes – say in the questionnaire whether your team produces content, and the agency builds suitable templates.
What is editorial design?
The design of publications such as magazines, customer publications or annual reports.

Questionnaire: Marketing, campaigns & editorial

About 10 minutes. The more precise your answers, the more precise the proposal – and the fewer calls you need.

Take your time – you don't have to do it all at once.Your answers are saved automatically in this browser. Fill in the brief in two or three sessions: close the window, come back later – everything you entered is still there. To continue on another device, save your answers as a file.

1. Your startup

The basics every agency asks first.

Stage

Business model

Target markets

2. What you need

From strategy and logo to web portal, app and trade-fair booth.

What do you need? Tick everything that applies. Grouped the way branding agencies structure their services. Not sure where to start? Select the essential kit – you can add or remove items afterwards.

Nothing selected yet

★ = essential kit every startup needs

Marketing, campaigns & editorial

Add more services

Brand strategy & positioning

Naming & corporate wording

Logo & corporate design

Business stationery

Website, web portal & e-commerce

App & product design (UX/UI)

Pitch deck & investors

Packaging design

Trade-fair booth, signage & space

Launch, film & photo

PR & communications

Employer branding & culture

Ongoing support (per month)

3. Starting point

What exists already and where the brand should go.

Why now? The trigger for the project.

What already exists?

What must stay?

at least 20 characters

Interested in a digital competitor analysis?How your competitors show up online: website or shop, which pages and search terms (keywords) bring them the most traffic, social media (Instagram, Facebook, LinkedIn, TikTok), apps and ads. Many agencies do this together with SEO and online-marketing partners.

Brand characterMove the sliders – the middle means «no preference».

PlayfulSerious
ClassicModern
AffordablePremium
UnderstatedBold
Warm & humanTechnical & precise
4. Budget & timing

The two questions that decide whether an agency can help you.

Budget for this project Excl. VAT. A realistic range saves everyone time – agencies scale the scope to it.

Is the budget approved?

Payment models you are open to

Would you be willing to pay part of the fee in company shares (equity)?Some agencies work with startups partly in exchange for a stake – this can lower the cash amount. Whether it is possible is always up to the agency.

How fixed is the deadline?

5. Working together

So you are matched with agencies that work the way you do.

Who makes the final decision?

How do you want to choose an agency?We do not forward requests for unpaid creative pitches.

Location of the agency

Preferred agency size

Experience with agencies

Should the agency also take care of legal protection?Trademark search and registration for name and logo, design protection, domains and transfer of usage rights. Agencies usually coordinate this with an IP lawyer. Patents protect technical inventions and are a matter for a patent attorney, not a branding agency.

6. Contact

Who the agencies should talk to.

Preferred first contact

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