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Logo & Corporate Design for Startups

Everything people see of your brand: from the logo, colours and fonts to the rules for using them.

Updated: September 2026

A strong corporate design works everywhere – in the app icon as well as on the trade-fair booth. That is why professional agencies design a system that grows with the startup, not just a logo.

Questionnaire: Logo & corporate design

The more precisely you answer, the more precise the quote – without follow-up calls. Required questions are marked.

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What's included

Logo incl. variants (horizontal, stacked, icon, one colour)

€2,400 – €8,000

The logo in every variant you need day to day: horizontal, stacked, symbol only, one colour and negative. Delivered for print and screen (SVG, PDF, PNG).

Colours & typography

€800 – €2,400

Colour palette with primary, accent and neutral colours incl. values for print and screen, plus fonts for headings and text (incl. licence notes).

Mini style guide (1–2 pages)

€800 – €2,400

The key rules on 1–2 pages: logo use, colours, fonts, spacing. Ideal for the start, before a full manual is needed.

Visual system & brand universe (key visual)

€4,800 – €19,200

The visual system behind the logo: shapes, grid, patterns, key visual – the distinctive brand universe that works across all channels.

CI manual / brand guidelines

€3,200 – €12,800

The detailed rulebook (CI manual) with examples for all applications – so team, printers and partners apply the brand correctly.

Image style & art direction

€1,300 – €4,800

How your brand's photos and images should look: subjects, light, colours, framing. The basis for photo shoots and image selection.

Icons & illustrations

€1,600 – €8,000

Custom icons for website and app plus an illustration style that explains the brand and makes it recognisable.

Logo animation & motion design

€1,300 – €4,800

The logo in motion and rules for animation – for videos, social media, app start and presentations.

Brand hub (online brand portal)

€3,200 – €12,800

An online brand portal with all logos, templates and rules to download – one source for team, agencies and press.

Guide price: Guide value for agencies and studios, excl. VAT, printing, production and third-party costs.

How it works

Briefing & strategy

Positioning and places of use are clarified.

Design routes

Usually 2–3 routes, shown on real applications.

Refinement

One route is refined and tested.

Handover

Files, style guide or manual and templates.

Duration: Logo with colours and fonts: usually 4–8 weeks. Complete corporate design with manual: 8–16 weeks.

Frequently asked questions

Will I fully own the logo and design?
That should be in the contract: after payment you should receive comprehensive usage rights. Also check font licences.
How many drafts will I get?
Typically 2–3 design routes and 1–2 rounds of revisions. State in the questionnaire how many you want to see.
Do I need a full CI manual straight away?
A mini style guide is often enough to start. The manual follows as team and partners grow.

Questionnaire: Logo & corporate design

About 10 minutes. The more precise your answers, the more precise the proposal – and the fewer calls you need.

Take your time – you don't have to do it all at once.Your answers are saved automatically in this browser. Fill in the brief in two or three sessions: close the window, come back later – everything you entered is still there. To continue on another device, save your answers as a file.

1. Your startup

The basics every agency asks first.

Stage

Business model

Target markets

2. What you need

From strategy and logo to web portal, app and trade-fair booth.

What do you need? Tick everything that applies. Grouped the way branding agencies structure their services. Not sure where to start? Select the essential kit – you can add or remove items afterwards.

Nothing selected yet

★ = essential kit every startup needs

Logo & corporate design

Add more services

Brand strategy & positioning

Naming & corporate wording

Business stationery

Website, web portal & e-commerce

App & product design (UX/UI)

Pitch deck & investors

Marketing, campaigns & editorial

Packaging design

Trade-fair booth, signage & space

Launch, film & photo

PR & communications

Employer branding & culture

Ongoing support (per month)

3. Starting point

What exists already and where the brand should go.

Why now? The trigger for the project.

What already exists?

What must stay?

at least 20 characters

Interested in a digital competitor analysis?How your competitors show up online: website or shop, which pages and search terms (keywords) bring them the most traffic, social media (Instagram, Facebook, LinkedIn, TikTok), apps and ads. Many agencies do this together with SEO and online-marketing partners.

Brand characterMove the sliders – the middle means «no preference».

PlayfulSerious
ClassicModern
AffordablePremium
UnderstatedBold
Warm & humanTechnical & precise
4. Budget & timing

The two questions that decide whether an agency can help you.

Budget for this project Excl. VAT. A realistic range saves everyone time – agencies scale the scope to it.

Is the budget approved?

Payment models you are open to

Would you be willing to pay part of the fee in company shares (equity)?Some agencies work with startups partly in exchange for a stake – this can lower the cash amount. Whether it is possible is always up to the agency.

How fixed is the deadline?

5. Working together

So you are matched with agencies that work the way you do.

Who makes the final decision?

How do you want to choose an agency?We do not forward requests for unpaid creative pitches.

Location of the agency

Preferred agency size

Experience with agencies

Should the agency also take care of legal protection?Trademark search and registration for name and logo, design protection, domains and transfer of usage rights. Agencies usually coordinate this with an IP lawyer. Patents protect technical inventions and are a matter for a patent attorney, not a branding agency.

6. Contact

Who the agencies should talk to.

Preferred first contact

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