Short answer: how much does a startup website cost?
From a simple landing page to a platform with login, the range is huge. The following guide prices cover concept, design and build by a professional agency:
| Website type | Guide price (CHF) | Guide price (EUR) |
|---|---|---|
| Landing page | CHF 2'300 – CHF 7'600 | €2,400 – €8,000 |
| Company website (5–10 pages) | CHF 6'100 – CHF 18'200 | €6,400 – €19,200 |
| Large corporate website (10+ pages, custom) | CHF 22'800 – CHF 53'200 | €24,000 – €56,000 |
| E-commerce / online shop (Shopify to custom) | CHF 7'600 – CHF 45'600 | €8,000 – €48,000 |
| Web portal / platform with login | CHF 22'800 – CHF 91'200 | €24,000 – €96,000 |
All prices excl. VAT. Agency figures = StartupBrander guide prices for professional branding agencies (market research, September 2026). Other ranges are rough market values and depend heavily on experience and scope.
Which website in which phase?
- Idea and validation: a landing page with a clear message and a contact form or waiting list. Fast, affordable, measurable.
- After founding / pre-seed: a company website with 5–10 pages: offer, team, references, contact, blog or news.
- Funding round and growth: a custom corporate website, multilingual, with careers and press sections.
- Product on the web: a web portal with login or an online shop – that is product development and budgeted accordingly.
Additional costs
| Item | Guide price or rough range |
|---|---|
| Domain & email addresses | €200 – €600 (set-up by the agency) |
| Legal notice, privacy page & favicon | €400 – €1,300 |
| SEO basics | €1,300 – €4,000 |
| AI integration (e.g. chatbot) | €3,200 – €16,000 |
| Copywriting and translations | depending on scope and languages |
| Photos and graphics | stock images or your own shoot |
Example calculations
| Situation | Scope | Agency guide price (EUR) |
|---|---|---|
| Validating the idea | landing page + domain & email + legal pages | €3,000 – €9,900 |
| After founding | company website 5–10 pages + SEO basics + Google Business Profile | €7,900 – €23,800 |
| D2C brand launch | online shop + SEO basics + legal pages | €9,700 – €53,300 |
Running costs after launch
- Domain: approx. 10–40 per year for .com or a country domain
- Hosting: from free (static sites) to approx. 50 per month; shops and portals considerably more
- Maintenance and updates: needed regularly with systems such as WordPress – as a flat fee or by effort
- Further development: new pages, content, SEO and campaigns
Rough market ranges in CHF or EUR, September 2026.
Website builder or agency?
Builders such as Wix, Squarespace or Webflow usually cost 15–50 per month and work well for a first landing page you maintain yourself. An agency pays off when the website has to sell: clear positioning, good copy, fast loading, SEO and a design that fits the brand.
Often the best solution is a combination: the agency designs structure and look, the team maintains the content afterwards.
Common mistakes
- Starting too big: 30 pages before you know what convinces customers. A strong landing page often achieves more.
- Forgetting SEO: fixing titles, descriptions and structure afterwards is more expensive than doing it right from the start.
- No plan for languages: in multilingual markets such as Switzerland, a second or third language is often a must – and more than a translation.
- Dependency: clarify who owns the domain, hosting account and logins – ideally you.
More about services and process: Website, web portal & e-commerce.
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