1. What does branding cost for a startup?
It depends on the scope. Our guide values for professional agencies: the essential kit (positioning, logo, stationery, landing page) is around €10,900–34,800, a funding-round package with website and pitch deck around €16,800–55,200.
2. Why are there no cheap packages?
Because a brand works for years, and professional agencies develop strategy, design and implementation carefully. Cheap template packages often cost more later – for redesigns, rebranding or legal problems with the name.
3. What does a logo cost?
A professional logo with all variants is around €2,400–8,000 as a guide value. With colours, typography and a style guide, it becomes the basis of a corporate design.
4. What does a website cost?
A landing page is around €2,400–8,000, a company website with 5–10 pages around €6,400–19,200, web portals and custom shops considerably more. Who writes the copy and which CMS is used change the price a lot.
5. What does a pitch deck cost?
Storyline and design of an investor deck are around €3,200–12,800, a one-pager around €800–2,400 on top. If story and numbers are ready, it costs less.
6. Are the guide prices binding?
No. They are non-binding guide values at professional-agency level, excl. VAT, printing, production, media and third-party costs. The binding proposal comes from the agency.
7. Why should I state a budget?
Because agencies adapt the scope to the budget. Without one they have to guess – which leads to proposals that don't fit. A realistic range saves everyone time.
8. What if the budget isn't fixed yet?
Choose «Not defined yet – please advise» and state whether funding is still in progress. The agency can then propose a core scope and optional extensions.
9. Which payment models are common?
Fixed-price projects, milestone payments and monthly retainers. Some agencies accept equity from startups for part of the fee – say in the questionnaire whether you are open to that.
10. Which costs come on top?
Depending on the project: printing and production, font licences, stock photos, hosting, trademark filing and legal fees, booth construction and floor rent at fairs, and media budget for ads.
A proposal, not questionnaires
Describe your project once – we forward it to the ideal agency.