1. What is employer branding?
Building a credible employer brand: why people should work for you – externally in recruiting and internally in the culture.
2. When does employer branding pay off?
As soon as you hire regularly or struggle to find certain profiles – often from 10–20 employees.
3. What is an EVP?
The employer value proposition is the promise to employees: what you offer and what sets you apart from other employers.
4. How is an EVP developed?
Through surveys of team and applicants, analysis of competitors in the job market and workshops with leadership.
5. What belongs on a careers page?
Open roles, the EVP, insights into team and everyday work, benefits, the hiring process and a simple way to apply.
6. What is internal branding?
Living the brand internally: shaping values, behaviour and internal communication so employees understand and represent the brand.
7. Why is onboarding part of employer branding?
Because the first days shape whether new employees stay and carry the culture forward.
8. What does employer branding cost?
For smaller companies the market often names €10,000–30,000 as an entry budget for strategy, careers page and first measures.
9. How long does it take?
An EVP usually 6–12 weeks, careers page and ads 3–8 weeks. Embedding it in the culture is an ongoing process.
10. How do I measure success?
By number and quality of applications, time to hire, offer rejection rates and team satisfaction.
Service page: Employer branding & culture →
A proposal, not questionnaires
Describe your project once – we forward it to the ideal agency.