1. Why is packaging design so important?
For consumer products, packaging decides the purchase within seconds on the shelf and in the online shop. It is often the most important brand carrier.
2. What does packaging design cost?
As a guide around €4,000–12,800 per product for concept and design. Larger packaging projects often reach five figures, according to agencies.
3. Does the agency manufacture the packaging?
No. The agency designs and supervises production; manufacturing is done by packaging makers and printers.
4. What has to be on the packaging?
That depends on product and country – for food, for example, ingredients, allergens and nutrition facts. List your countries of sale in the questionnaire.
5. What are dielines?
Technical drawings of the unfolded packaging on which the design is placed. They usually come from the manufacturer.
6. How important is the print run?
Very. The print run determines printing process, materials and unit costs. State the first print run in the questionnaire.
7. Can the agency advise on sustainable materials?
Yes, many agencies advise on materials and recyclability and coordinate with manufacturers.
8. What is an unboxing experience?
The design of unpacking in e-commerce: shipping box, tissue paper, insert card. It is often shared on social media.
9. Do I need product photos and 3D packshots?
For online shop, retail and advertising usually yes. 3D packshots are often available before the packaging is printed.
10. How long does packaging design take?
A single product usually 6–10 weeks, a product line 3–6 months depending on the manufacturer.
Service page: Packaging design →
A proposal, not questionnaires
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